Over the years, I’ve tested a lot of tools — shiny apps, cool gadgets, expensive software — and most of them didn’t last. But there are a handful that have earned a permanent spot in my weekly workflow. These tools help me create faster, stay organized, and actually enjoy the process.
Here are five tools I use every single week — and why they might become your go-to gear, too.
1. Notion – My Brain on a Page
Notion is my digital headquarters. It’s where I keep everything — blog post drafts, project ideas, client notes, inspiration boards, and even my weekly grocery list.
It’s endlessly flexible, which is both a gift and a trap. But once you set it up right, it becomes indispensable.
Why I use it:
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I built out a content calendar system where I can track ideas, drafts, publish dates, SEO notes, and performance
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I maintain swipe files for design inspo, copywriting snippets, and branding ideas
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I use databases to track tools, expenses, and even affiliate links
If you’re juggling multiple projects or just want your ideas in one place — Notion’s worth investing in.
I’ve also built a free “Creative Content Calendar” template. Drop me a note if you want access.
2. CapCut – Fast, Free Video Editing for Reels and Shorts
CapCut (by the makers of TikTok) is hands-down the best free video editor I’ve used on mobile and desktop. It’s designed for short-form content like Reels, TikToks, and YouTube Shorts, but you can easily edit longer videos too.
Why I use it:
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The mobile interface is intuitive and fast — perfect for editing clips on the go
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Built-in effects, transitions, and auto-captions save hours of editing time
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I use templates to make fast-turnaround promo content look polished without touching Premiere or Final Cut
If you want to create more video content without a steep learning curve, CapCut is the easiest way in.
3. Ryobi Cordless Drill – The MVP of My Maker Life
I’ve had my Ryobi 18V cordless drill for years — and it’s still going strong. I’ve used it to build desks, fix shelves, hang lighting rigs for filming, and even assemble weird IKEA knockoffs.
Why I use it:
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Lightweight and ergonomic — doesn’t tire out my wrist
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Interchangeable batteries across the entire Ryobi One+ tool lineup
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Reliable torque and speed control for both drilling and driving
If you're getting into DIY content, studio builds, or just want to be more self-sufficient around the house, this is the one tool I’d recommend without hesitation.
4. ChatGPT – My Brainstorming Buddy
No surprise here — I use ChatGPT almost daily. It helps me overcome blank-page syndrome, structure outlines, and even rewrite or punch up headlines. It’s like having a fast-thinking assistant who’s always down to riff on ideas.
Why I use it:
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I use it to map out blog outlines like this one, or generate ideas based on SEO keyword research
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It helps me turn vague ideas into clear copy — fast
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I often use it to write meta descriptions, email subject lines, and even social captions
It’s not about replacing creativity — it’s about amplifying it. I still edit and refine everything, but the speed boost is real.
If you're into SEO, try pairing ChatGPT with Keywords Everywhere or Ahrefs for idea validation.
5. Canon M50 – Affordable Mirrorless Camera for Creators
I shoot all my content — from YouTube-style videos to blog post images — on the Canon EOS M50. It’s lightweight, shoots in 4K, and plays nice with a cheap mic upgrade and a basic lighting setup.
Why I use it:
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Crisp image quality — a big jump from phone cameras, especially in low light
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Compact and light — easy to use handheld or on a tripod
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Pairs great with a Rode VideoMicro for clean audio
If you’re serious about content but not ready to drop DSLR-level cash, this is a smart investment. It also works great as a webcam for livestreams or Zoom.
Final Thoughts
You don’t need a warehouse full of gear or a stack of subscriptions to create great stuff. These five tools help me do more with less — and make the creative process smoother, faster, and way more fun.
Whether you're a blogger, designer, maker, or strategist, I’d encourage you to try one or two of these out and see how they fit your workflow.
Got a favorite tool you use every week? Drop it in the comments — I’m always on the lookout for new gear to fall in love with.